SK Brands

The Instagram-famous skincare brand is one of the very first Korean brands who intentionally decided to market to global women. 

You want Saturday Skin’s products on your vanity but, most importantly for the brand, you want to document and show them off. Let’s not even get started on how obsessed our generation is with millennial pink. Like Glossier and Milk Makeup before it, Saturday Skin has a clear and clean brand image with a very strong aesthetic. But Saturday Skin is more than just fodder for your feed and more than just pretty packaging. Behind the Millennial pink and holographic bottles is skincare that seriously works. Formulas are developed by scientists at Chaum, an iconic wellness center in Seoul known for its effective and innovative skin-care treatments. From cleansers to serums and creams, the Saturday Skin collection has everything you need for an effortless glow.




I Dew Care

It has earned a starring place not just in the Instagram-verse, it has also gotten glowing reviews among beauty writers who have featured their masks and serums in Buzzfeed, Popsugar, Insider, Refinery29, Bustle, Her World, Allure, as well as with beauty trend spotting sites such as The Zoe Report, New Beauty, Trendhunters, Skincare.com and Glossy; all of which have likewise taken a shine to their dazzling array of iridescent, glittery masks.

So, if you’re looking to perk up your skincare routine with a bit of color, sparkle and all that good-for-skin stuff, give I Dew Care a go. We promise it’ll make your skin care feel more like a party than a chore!

SKINRx LAB
SKINRx LAB is dedicated to creating essential and reparative skincare for the busy modern individual. Using high concentrations of active ingredients such as ceramide, it develops beauty products that treat and restore damaged and stressed skin. SKINRx LAB treats problems from inside the skin barrier.

Laneige
It started in 1994 and is one of the first South Korean brands to be launched and find popularity outside South Korea. The brand marketed itself as the hydration experts in skincare. Utilizing their own trademarked Water Science techniques, the brand has created Advanced Water Complexes and applied them to a range of products that hydrate, while also supporting the smooth application of makeup. Thanks to their various water recipes, they’ve become a cult favorite across the globe and have now expanded to incorporate a highly successful makeup collection.

Banila Co

They believe that gorgeous skin is the first step to a flawlessly fierce face, and that you shouldn’t have to sacrifice your complexion for your makeup obsession. So as leaders in K-beauty, they’re constantly setting beauty trends through advanced formulas that are simple to use, and makeup designed to work synergistically with your whole skin care routine. The proof? Banila Co’s cult classic Clean It Zero cleansing balm is so effective and so popular that one is bought every 3.1 seconds by beauty insiders around the globe.

Dear Dahlia
A luxury vegan beauty brand that has quickly gained Instagram fame for its trademark marble with rose gold accents aesthetic. Beyond the dreamy packaging design, this brand strives for timeless beauty backed up by an ethical commitment to promote vegan and cruelty-free  formulations

3CE (3 Concept Eyes)
This makeup brand was produced by a popular fashion brand in Korea called Stylenanda. It is leading a makeup trend with a stylish vibe and is famous for its “ulzzang” (good-looking) models and fresh color schemes that match its brand’s identity.

Etude House
Since launching in 1985 as Korea’s first specialized makeup brand, Etude House, a brand that is well-known among teenage girls, has made beauty dreams come true with fun, playful and girly-looking packaging. They’ve created a culture of Makeup Play in their stores to perpetuate learning and the enjoyment of beauty. Their feminine and playful products accentuate their belief that every woman was born a dignified being and deserves to be loved. To celebrate their beauty, and adventurous spirit, trend-focused, young women turn to Etude House’s bright, whimsical stores.

Etude has also attracted extra attention thanks to its high profile collaborations with big-name brands operating in other industries. Both its Disney and Hershey’s Chocolate collaborations have proven exceptionally successful, and are highly sought after by customers who appreciate both the brand aesthetic, and the quality of these products.

Krave Beauty
Krave Beaty was created by Liah Yoo, a Youtuber who is pretty well-known in the Asian skincare/beauty influencer space. She introduces the ‘press reset‘ concept by advocating customers to really minimize skincare products and listen to what the skin ‘craves.’ Her take on beauty is less is more — a stark contrast to the 10-step South Korean skin-care routine.

I'm From
Korean cosmetics brand that stands out from other brands for its use of the finest ingredients. For deep moisture and nutrition for the skin, The brand is known for using Honey from Mount Jiri to their products for deep moisture and nutrition for the skin, vitamin tree leaves from the province of Gangwondo for clear and healthy skin, and much more. I’m From uses the best ingredients for each product.