AU Brands
Here is a list of trending home grown local Australian Brands, 100%-Aussie Owned Cosmetics, Skincare and Beauty Products. Australians uphold “fit, healthy, and natural” as the attributes that make you beautiful. Vibrancy, warmth, and self-confidence also top the list of qualities deemed important. Healthy skin and beautiful eyes are seen as the most desirable physical traits. Australian women generally care less about attempting to affect others with a greater importance than what they actually possess, and more about connecting from a ‘real’ space. Actually, they are more inclined to downplay their merits rather than make an outward flashy display of self-importance. In a nutshell, Aussie girls are pleasantly simple, practical and modest, and these qualities contribute to making her appealing to men.
Becca Cosmetics
Becca Cosmetics is an Aussie cosmetic brand that is best known for their illuminators. It was founded in Perth, Australia with a mission to create effortlessly glowing complexion products for every skin type and color. Inspired by that same ideal of glow and the heritage of Australia’s luminous light, they are focused on light as a point of difference: innovating award winning products that create illumination in all shapes, textures and forms. Committed to inclusivity, their shades range from the fairest to the deepest skin tones.
Sand & Sky
A brand that has a uniquely Aussie approach to skincare. Their products are packed with Aussie botanicals that have been used for thousands of years to treat, heal, and highlight our natural beauty. This Australian botanical brand took Instagram by storm. The bloggers favourite Pink Clay Mask includes pure ingredients from the shores of Australia, ensuring optimum goodness and instant results. From minimising pores, to brightening and tightening skin - Sand & Sky will leave your complexion feeling soft, fresh and beautifully clean.
Alya Skin
This Melbourne based skincare brand that is the maker of the ground-breaking detoxifying face mask that took Instagram by storm. Alya means beauty, and their mission is to change the game of your skin.
Frank Body
Let’s be frank, this is the most fun you’ll have in the bathroom. From scrubs for your body, to cleansers for your face, frank body uses coffee to give your skin a serious wake up call. Made in Australia from natural ingredients, Frank Body never touches a bunny, chemical or pair of pants so you're left smooth, glowing and ready to cha-cha.
The Beauty Chef
Founded in Bondi by an author and naturalist, Carla Oates. This brand believes that beauty begins in the belly—that when you are healthy on the inside, your skin radiates a natural glow that no amount of cosmetics can replicate. Their range of living beauty products are derived from nature and supported by science using bio-fermented, whole food nutrition and probiotics, to help you achieve healthy, glowing skin from the inside and out.
Dr Roebuck's
If you are a minimalist and shy away from multi-step skin care regimens, A-beauty (Australian beauty) is the way to go. Dr Roebuck’s is a popular A-beauty skincare brand that uses high-quality, natural ingredients to achieve desirable skin care results. It works on the philosophy of “minimal ingredients, maximum results.”
Salt By Hendrix
Founded by Kellie Collies, Salt Hendrix is a Sydney-based brand dedicated to conscious Australian-made beauty, creating premium quality and ethically sustainable products that are made using only the finest natural and organic ingredients from around the globe.
Each product contains carefully selected plant-based ingredients, giving you incredibly effective results that are kind to the face, body, soul and environment.
Antioxidants and vitamins enhance wellbeing and leave your skin and mind feeling balanced. And the botanical scents will energize, revive and inspire you to be kind to the world and your soul.
Resonating with mermaid princesses and beach goddesses, this brand offers an exclusive collection of skincare that is nourishing and nurturing for your soul.
And if you’re a lover of insta-worthy brand packaging and premium beauty products, then you’ll appreciate this affordable luxury beauty brand.
Mermade Hair
This cult hair tool brand is literally making waves on the internet that celebrities and beauty bloggers are currently swearing by for those fake beach waves. They’re celebrity-approved essentials deliver beachy keen kinks and mermaid-worthy waves in a matter of minutes.
Bali Body
One of Australia's most successful brands, Bali Body specializes in tanning, suncare and skincare range which are all natural and vegan friendly and now sells a product every 45 seconds globally.
The Melbourne-based company has become a fast favorite with those who love a 'natural' glow and made headlines with its Face Tan Water launch in March 2019 when one sold every 30 seconds on the day of its launch.
Kora Organics
Created by Australian supermodel Miranda Kerr, KORA Organics is an award-winning Certified Organic and Certified Natural skincare range designed to detoxify, nourish and revitalise your skin.
Miranda’s passion for natural ingredients and holistic approach to skincare, health and wellness is the driving force behind the formulations at Kora Organics. The brand not only believes that “healthy skin is the most beautiful skin” but they’re also about taking a moment for yourself during your busy day-to-day routine to nourish your mind and body.