Be healthy, be green, be smart, be tarte!
It was a desire to use pure, healthy cosmetics that were both pretty and powerful, that lead Maureen Kelly to create Tarte. "Everything I found was full of unhealthy, icky stuff, and whether it was from a department store or one of the very few "healthy" makeup lines I could find, the packaging was so unglamorous that I hardly wanted to buy it let alone take it out of my purse in public!" says Maureen.
Maureen started Tarte in her one bedroom apartment in 1999 and, since then, Tarte has become a leader in healthy, eco-chic beauty. The brand offers cruelty-free cosmetics that are formulated with powerful, skin-benefiting ingredients, such as super fruit and plant extracts, vitamins, minerals, essential oils and other naturally-derived ingredients.
Tarte’s slogan ” High Performance Naturals” truly sums up their company. Maureen came up with something they use in their many products called Skin Invigorating Ingredients.
Motto: "Be green, be smart, be tarte!"
Giving Back: Tarte supports cooperatives in the Rainforest, contributes to women's health organizations and develops eco-friendly & healthy programs
Offerings: Tarte offer everything from lip tints and palettes to beauty tools, self tanners and skincare
Hero Products: Amazonian clay 12-hour full coverage foundation SPF15, tartelette Amazonian clay matte palette, tarteist clay paint liner and tartelette Amazonian clay 12-hour blush
http://www.thebeautyinformer.com/2015/05/tarte-cosmetics-history.html