HUDA BEAUTY
Huda Beauty is a cosmetics line launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan.The founder, Kattan, was chosen as one of "The 25 Most Influential People on the Internet" by Time in 2017 listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by ForbesIn the span of 5 years, the brand has built a positive reputation on some of its products, such as fake eyelashes series, a collection of foundation, eyeshadow and some face palettes.
In April 2010, Huda Kattan started the beauty-related blog, Huda Beauty, and a YouTube channel She later found success on other platforms.Kattan launched a cosmetic line named after her channel in 2013. It has since become one of the world's fastest-growing beauty brands.
As of 2020, Huda Beauty has more than 4 million subscribers on YouTube and is the number one account on the Instagram Beauty section in the world, with over 40 million followers. The contents of Kattan's channels are beauty tutorial-oriented: Kattan shares makeup techniques, skincare routines and personal preferred beauty products from multiple brands.
Huda Beauty offers more than 140 products online or in-store.The beauty brand has launched an entire range of products, including lipstick collections, face palettes like highlighter and contour, false lashes, and a collaborative product with Tweezerman. Its Samantha Lashes #7, since launch, has been ranked as one of the best selling and highly reviewed lash products.
In 2018, all launched products that together bring in at least $200 million in annual revenue.Time described this as “an internet based beauty brand age”, as internet-to-business beauty products have taken over a large percentage from the traditional beauty market. They own a significantly growing share of the whole market.