We belong to something beautiful, Sephora belongs to you.
A leader in prestige omni-retail, the purpose of Sephora is to create an inviting beauty shopping experience and inspire fearlessness in the community. Through the continued expertise, innovation, and entrepreneurial spirit, Sephora encourages clients to explore the universe of beauty and wellness with an unbiased approach to experiential retail.
Since 1998, Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment in the U.S., guided by the longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to the communities and advance inclusion in the industry through the Sephora Stands social impact programs.
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. Today, Sephora is a powerful beauty presence in countries around the world thanks to its unparalleled assortment of prestige products in every category, unbiased service from beauty experts, interactive shopping environment, and innovation.
Additionally, Sephora has been twice recognized by Forbes as one of America’s Best Employers in 2018 and 2019. Most recently, Sephora scored 100% on the Human Rights Campaign’s Corporate Quality Index 2019, the national benchmarking tool on corporate policies and practices pertinent to lesbian, gay, bisexual, transgender and queer employees.
Sephora stores – Sephora operates over 2,600 stores in 36 countries worldwide, with an
Beauty Insider Community – Sephora’s own Beauty Insider Community is one of the world’s largest beauty forums. The member-only mobile and online platform is a first for the prestige retail industry and serves as a destination for beauty-lovers to find inspiration, ask questions, and get recommendations in an unsponsored, real-time, “real talk” social setting. Community unifies Sephora’s BeautyTalk, Beauty Board and Ratings & Reviews under a single platform and offers another way for its evolving, mobile-first client base another way to “Beauty Together.”
Happening @ Sephora – In 2018, Sephora introduced Happening at Sephora to drive awareness to the suite of in-store experiences and can’t miss events for our clients. Clients are placing great value around experiences and connections – which already exist across our programs and offerings – but Happening @ Sephora reinforced services, classes, and events that are fresh, unique, relevant, and most of all, accessible to everyone.
Sephora Mobile – Obsessed with teaching and inspiring clients to play in a world of beauty, Sephora has pioneered the use of mobile in beauty, creating groundbreaking content on its intuitive Sephora App and on social media to bring Sephora’s expertise to our clients whenever and wherever they want. Please follow along at YouTube, Instagram, Facebook, Twitter, and Tiktok.
Beauty Insider - In 2007, Sephora launched a client loyalty program to offer clients exclusive benefits and rewards. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched VIB. (Very Important Beauty Insider), and in 2013, added Rouge. These two premium levels for Beauty Insider give clients access to even more exclusive gifts, event invitations, and early access to select products.
Credit Card – – In 2019, Sephora introduced the Sephora Credit Card, Sephora Visa® Credit Card and Sephora Visa Signature® Credit Card, giving Sephora clients even more ways to get rewarded for shopping their favorite brands. Sephora cardholders earn credit card rewards in addition to rewards in the retailer’s existing Beauty Insider Program. Sephora Visa Signature cardholders also have access to further Visa Signature benefits.
Sephora Stands – Sephora stands with the people, planet and communities to inspire fearlessness. We seek to use our strengths for greater good through social impact, sustainability, and diversity & inclusion programs. Together, we’re committed to creating a culture of belonging as we celebrate the beautiful diversity of our people and our clients. To read more please visit: www.sephorastands.com.
Sephora Distribution Centers – Sephora has five Distribution Centers (DC) located across four states: Maryland, Mississippi, Nevada and Utah totaling more than 1,600 employees, moving products throughout the country to our stores and clients’ doorsteps. In our continued commitment to create an inclusive space for our employees, our DC’s offer state-of-the-art facilities and have an enhanced employment program designed for people with disabilities. These technologies help simplify and streamline our processes to expand employment opportunities for our diverse workforce.
Sephora inside JCPenney – In partnership with the nation’s largest apparel and home furnishings retailer, Sephora inside JCPenney stores are situated in the center of more than 600 stores across the U.S. and feature the signature Sephora look and experience in a smaller footprint.
https://www.sephora.com/beauty/about-us