HOURGLASS
The cruelty-free beauty brand, Hourglass, is known for its ingenuity and dedication to reinventing luxury cosmetics. Complexion, skin care and color are engineered to be undetectably transformative while being easy to apply. With active ingredients and covetable packaging, Paradigm products feature cutting-edge formulations that lift standards about how a product can look, feel, and function.
Since its introduction in 2004, Hourglass Cosmetics has been a brand free from cruelty. Now, we are entering a new chapter, redefining what it really means to be free of cruelty.
OUR MISSION
We believe beauty and integrity should be synonymous, which is why we are as uncompromising with our products’ performance as we are with our commitment to animals.
Hourglass is a brand free from cruelty and has vowed to become entirely vegan in 2020. We send our affiliate, the Nonhuman Rights Project, the only civil rights group fighting to protect fundamental rights for animals, 1% of all income from hourglasscosmetics.com.
As we believe in seeing eye to eye with animals, we will continue working for progress. They are, like us, living creatures feeling terror and sorrow, pain and loneliness. Until they are safe in the beauty industry and beyond, we will remain true to our mission.
"With the Eye to Eye campaign, we wanted to capture the humanity in the animal’s eyes."