Glossier
They produce items designed with your real routine of beauty in mind. You will find skincare, lipstick, body care, and fragrance here, all carefully perfected to be worthy of your bathroom shelf.
Established in 2014 on the assumption that beauty is not created in a boardroom, Glossier, Inc. exists while you are part of the process. Into The Gloss, a beauty website dedicated to people sharing the products they love, and our source of inspiration and knowledge, is our beginning.
Now, they are creating a future beauty company where everything we do begins with you. Build the goods that you tell us that you wish there were. We believe in careful architecture and conversational facilitation (which is where it all starts). But most of all, they believe beauty is all about having fun, wherever you go.
When I started Into The Gloss, I wanted to make beauty as much of an element of personal style as fashion. As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.
—Emily Weiss, CEO