HAUS LABORATORIES

Founder: Lady Gaga

History 

 When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was weird, but really, I was just Born This Way - Lady Gaga

It was founded in 2018 This is not just another beauty brand. They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself. We want you to love yourself, and it is our mission to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention. THIS IS YOUR GLAM. YOUR EXPRESSION. YOUR ARTISTRY. THIS IS OUR HAUS. YOUR RULES. 

 

 About Haus Laboratories Cosmetic

Haus Laboratories officially kicked off with three products in six shades of each: Glam Attack; multi-use liquid eye shadows, RIP Lip Liners, and Le Riot Lip Glosses. Each product is meant to be multi-use. Lady Gaga told Allure that she uses the lip liners all over as lipsticks, and the Glam Attack shadows can be used all over your face. "The applicator [a flat doe-foot with a liner-sharp point] on the Glam Attack gives you the opportunity to apply it very heavily, or lightly and shade it out, or to do both," she told Allure. "You can use it as a highlighter. You could use it on your lips, with the exception of Dynasty [an emerald green]—I would not use Dynasty on your lips. The Haus of Rockstar [three-piece collection] has the Glam Attack called Legend. It's this beautiful gold. You can put it all over your mouth. It dries down, but it's not dry. I love a matte lip and I love that feeling of a kissable mouth, but I don't like a dry, kissable mouth. I wanted something that people could feel really sexy in.” There is also an Eye Armor Kit, with liquid eyeliner and wing tip stickers, along with a Face Armor sticker mask, a.k.a. Armor Masque No. 1.