BH COSMETICS

Founder: Fred Sadovskiy

History 

BH will continue to be led by founders Fred Sadovskiy (CEO), Kirill Trachtenberg (Chief Strategy Officer), and Robert Sefaradi (COO), under whose leadership the Company has grown into an internationally-recognized brand in the color cosmetics market. Launched in 2009, BH is a leading, direct-to-consumer color cosmetics brand focused on the Millennial / Generation Z consumer. BH offers a full suite of high-quality color cosmetics including products for the face, lips, eyes, brows as well as brushes and accessories. Proudly born and raised in Los Angeles, BH Cosmetics is a constantly evolving innovative beauty brand dedicated to bringing you the best in cruelty-free cosmetics. We're all about affordability and inclusivity and encourage our community of beauty enthusiasts to make the most out of makeup. We don't just follow the trends. We create them. Our brand provides endless choices to accommodate our differences. We acknowledge that every single person is unique and we are each in control of our own beauty destiny. 

 About BH Cosmetic

BH stands  for Beauty Under Your Influence, with the help of the following categories.

Be Heard - Your imagination is our inspiration, and you should NEVER be afraid to speak up. Whether you’d like to share your top beauty hack, favorite palette or what products you’d like to see from us next. you’ll always have a voice here at BH!

Be Curious - Color your curiosity BH style! Our beautiful makeup inspires you to step outside your comfort zone and discover your own aesthetic, because your beauty journey is just beginning. From bright reds and poppin' purples to warm neutrals for soft glam there's always room for experimentation in your makeup routine.

Be Seen - All eyes on you, always. Your creativity will NEVER fly under the radar. We're here to admire your stunning selfies and bond over good brow days, because beauty is ALL about community. You can even meet others who love makeup as much as you do!

Bigger, Better, Brighter - But most of all, be authentically you. There’s no limit to the power of makeup - letting you show your true colors and bring pigments of your imagination to life. Become a cut crease in a world of smokey eyes, or let your good brow day raise your spirits. Some of us have looked back at old photos and said “ugh” at our brows, but we believe in experimentation and transforming your beauty routine until it’s all your ownnie Feca