Wet N Wild has long been celebrated as one of the USA's best budget beauty brands. Launched in 1979 with lipsticks and nail polishes. They are cruelty-free and always have been. Wet n wild brings you a whole new range of cosmetics for eyes, lips, nails, and face. From their flawless foundations to bold lip colors, Wet N Wild has a reputation for game-changing makeup products at an affordable price.