NARS Cosmetics is a French cosmetics and skincare company founded by make-up artist and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys New York. NARS has an "Orgasm Collection" which includes powder blush, liquid blush, loose powder, lip gloss, lipstick, lip balm, multiple-use cream sticks, illuminators, full vinyl lip lacquer, and nail polish. Since then, NARS has created various multi-use beauty products and is now a subsidiary of Shiseido. NARS mainly sells in department stores in about 30 countries including the Americas, Europe, Japan, and Southeast Asia.