Fenty Beauty is a cosmetics brand launched on September 8, 2017 by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. FENTY BEAUTY by RIHANNA is a fresh, modern and exciting beauty brand. For the uninhibited, inclusive woman of today. It was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin.