SMASHBOX COSMETICS (US)
Founder: Dean and Davis Factor
History
Smashbox is a slang for a box-style camera and it also stands for a creative, collaborative community of artists, makers and doers. In 1990, acclaimed photographer Davis Factor and his brother Dean, founded Smashbox Studios to give beauty and creativity a home in L.A.1995 Davis, a renowned photographer, hosts the first-ever Photo Assistants Show to spotlight new talents, turning Smashbox into cultural epicenter and a moren-day image factory.“I wanted to create a culture. Not just a studio. I didn’t want to exclude anybody. I wanted to plant a seed so people could grow, and that meant everyone was welcome.”The new studio quickly became a hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down except when the team had to stop for makeup touch ups. In 1996, Davis debuted the now cult-favorite Photo Finish Primer. It made makeup look flawless, feel better and lasts longer on set and way after the shoot wrapped. Smashbox Cosmetics was born, and a new era began. “All of our products carry out the photo studio into reality,” says Davis.On its 25th anniversary, SmashboxStudios reopens after a major facelift and celebrities, artists and legendary photographers return to the cool, creative space to shoot iconic images.
About Smashbox Cosmetics
In 2000 they released their signature product, which is Photo Finish Foundation Primer. The now-legendary formula was created to minimize touch-ups during photo shoots, make makeup last longer and look better. It’s our best-seller.
In 2007 their first transparent product, O-Glow Intuitive Cheek Color, launched and garnered innovation breakthrough awards from Sephora and Allure.
However in 2011, we spotted the BB Cream trend onset and acted quickly. Pros obsessed with its multi-tasking benefits, so we launched our own version-Smashbox Camera Ready BB Cream- the first in a range of shades.
Our make up was born in Los Angeles Photo Studio and put to the test by professional makeup artists and photographers. Right away we knew that our primers, foundation and lipsticks. (All made cruelty-free) were the secret to perfect pictures. Inspired by our on-set expertise, we make high-quality, super-comfortable products that give you that gorgeous look anytime, on or off duty, in front of the camera or behind the lens.