Morphe began as a trade show business. When we first started, Chris and I did most of the work on our own. We travelled more than 20 times a year to different trade shows across the U.S. to sell our brushes and introduce people to our brand. Back then, we didn’t have a lot of money to hire people. We set up, worked, and shut down our booths ourselves. Sometimes we’d take turns going to the smaller shows to try to give each other a little break. Chris drove our tradeshow setup and merchandise from state to state, trade show to trade show, to help save on shipping costs.

There were times when he was away from home for a month at a time. We made so many sacrifices and did everything we could to save money. Eventually, we got to know people, and we got to know the industry. We built a larger-than-life fam of makeup artists and beauty pros who believed in us and our products. By talking and listening, we quickly saw ways we could differentiate Morphe in a highly competitive landscape. For example, we saw a need to give makeup lovers a lot of eyeshadows for not a lot of money. This was how our iconic 35-color eyeshadow palette was born. It literally broke the Morphe website when we first sold it. But I think the one thing that sets Morphe apart are our Morphe Babes. They truly are our family, and we wouldn’t have made it this far without all their love and support. Social media has been crucial in spreading the word about our products and our brand. We started on Instagram in 2012 and now have more than 8 million Instagram followers. Morphe’s first Burbank store, which opened in 2013, became a beauty mecca. Both makeup pros and aspiring artists traveled for miles for a chance to experience Morphe products in real life. Now we have 23 stores (and counting!), including 20 in the U.S., 2 in the U.K. and 1 in Canada. I’m so grateful to all the people who’ve helped us along the way.

 

BLEND THE RULES

WE AREN’T YOUR AVERAGE BEAUTY BRAND.

AND THAT’S JUST THE WAY WE LIKE IT.

WHY FIT IN WHEN WE WERE BORN TO STAND OUT?


Morphe was born in 2008 among the artists and influencers in Los Angeles. Finally. A beauty brand created for the creators. For the dreamers. For those looking for killer makeup without killing their wallet. A place where our #MorpheBabe can let their passion and creativity for beauty fly high. We’re more than just a brand; we’re a ride-or-die fam.


Our bold, badass roots started with professional-yet-affordable brushes but didn’t stop there. Color was calling. So, we answered with eyeshadow palettes, lip colors, and more.


At Morphe, there are no rules. Stereotypes? Not interested. We’re real all the way. Dare to create. Push those boundaries. Make an impact. Show the world your true, vivid, exploding colors.


You do you. And no one else. Blend the rules, Morphe Babe