We wanted to remind our fabulous customers of the best way to ensure your daily makeup routine remains as hygienic as possible in these times when we are more aware than ever that increased hygiene is key.


Please follow the below routine, which we recommend doing at least every two weeks with your at-home makeup tools.


Now is the time to clean out your makeup bag – throw it in the washing machine for a gentle wash, or if that isn't an option, thoroughly wipe inside and out with antibacterial wipes.

As always, do not share your makeup brushes/tools with anyone, not even your best friend.


Please be cautious when applying makeup on public transportation – you can't see those tiny germs flying around that train carriage.


You have a daily makeup routine, but do you clean your brushes on a regular basis? Many people are unaware of how important it is to clean their brushes on a regular basis. Allowing makeup to accumulate on your brushes can result in serious hygiene issues, as well as a decrease in the quality of your makeup application. Here are some of the main reasons why you should clean your makeup brushes on a regular basis.


When you don't clean your brushes, bacteria grows on them.

When you don't wash your brushes, they naturally collect bacteria and dirt from their surroundings. A dirty brush is a haven for nasty bacteria that can aggravate acne and other skin conditions. Washing your brushes on a regular basis is essential for preventing bacteria growth.


A dirty brush is much more likely to cause skin irritation.

Brushes become caked with makeup if they are not washed regularly. When this happens, your brush loses its soft, flexible feel that it had when you first bought it. Caked-up makeup makes your brushes feel much harsher on your skin and makes it much more difficult to apply your makeup effectively. When you constantly rub dirty makeup brushes against your face, you are much more likely to experience uncomfortable redness and irritation. You'll be able to enjoy their soft, luxurious feel and more effective makeup application once your brushes are clean.


Dirty makeup brushes make it difficult to achieve the desired look.

Blending is one of the most important steps in creating a beautiful makeup look, but it's difficult to blend properly if your brushes haven't been cleaned in a long time. When you have makeup on your brushes, you won't be able to pick up the true color of the product you're using, and you'll end up with a shade that's a blend of all the buildup already on your brushes. Your makeup will also not apply as smoothly as desired, and you may end up with a streaky look that you don't like. Clean brushes will make achieving the flawless looks you've seen in magazines or YouTube tutorials much easier.



Makeup can be contaminated by dirty brushes.

Bacteria and dirt accumulate on brushes that have been left unclean for an extended period of time. When you dip that brush into your favorite blush or eyeshadow, for example, the bacteria enters the makeup product. Once the bacteria is in the makeup product, it is likely to grow at a rapid rate because the dark, moist environment of makeup storage places is conducive to the growth of bacteria. This is not only hazardous to your skin if you continue to use the product, but it also means that the product will degrade much faster.


Cleaning brushes extends their life.

Because brushes are an investment, it's critical to take care of them in order to get the most out of your money. Cleaning your brushes ensures that they retain their quality and are not bent or damaged by makeup buildup. If you have trouble remembering to clean your brushes, it may be beneficial to purchase a brush cleaning solution at the same time you buy your brushes. You are much more likely to use a brush cleaning solution if it is part of your financial investment.



How to Take Care of Your Brushes

If you've never washed your brushes before, it may appear daunting, but it's actually quite simple. When you make it a regular part of your routine, you'll wonder why you never did it before. To begin, you'll need to locate a suitable soap.


After washing your brushes, reshape them with your fingers and lay them out to dry on a clean washcloth. Keep them in a cool, dry place where bacteria will be less likely to grow. If you do this at night, they should be dry and fresh in the morning when you apply your makeup. Depending on how frequently you use your brushes, you should clean them two to four times per month.


Cleaning your makeup brushes may appear to be a chore, but once you start doing it on a regular basis, you may notice that you experience less skin irritation, clogged pores, and acne. Clean makeup brushes are an important part of maintaining a healthy home environment and skincare routine, and they are well worth the time it takes to do so. Fresh brushes also result in better makeup application and brushes that last longer.