SOCIAL MEDIA INFLUENCERS AS THE BRAND AMBASSADORS OF COSMETIC COMPANIES (DETAIL COSMETICS)
Ever since vlogging became a trend, growth of the different vloggers arise.
They gained so many followers into the different social media accounts especially on Youtube.
Because they are so called "influencers", they can easily influence others.
That's when the different brands of cosmetics allotted more budget in the influencer marketing.
Brands who used social media influencers to promote their products recently are the Detail Cosmetics.
They chose famous, influential, and make-up lover vloggers.
They made lipsticks inspired by those influencers and even made their names as the shade name and put their graphic pictures on the packaging.
Is it really effective or not?
It is very effective.
We can see so many re-posts and IG stories of the influencers' fans who bought lipsticks in the shade of their favorite vloggers even though some aren't really a fan of lipsticks.
There were also many fans who bought the whole set just because all of his or her favorite vloggers are there and he or she can't choose only one or two among them.
Especially these days when we are more exposed in social media, it is really effective for the brands to promote their products through social media influencers.
It is also more practical because you won't have to lose or pay so much money to them unlike when you promote products using TV commercials and etc.
But when doing this kind of marketing, brands should always choose people who are in line on the products that they sell.
Like in Detail Cosmetics, they chose influencers who are make-up enthusiasts or make up lovers and users for effective promotion.